Youtube x Sony Music x Pepsi x Zigzag TV

At the height of Youtuber culture, our agency was entrusted with developing merchandise and event activations for its brand new Sharespace Reality show. In just 4 weeks, 8 music artists created music demos and videos - with the victor receiving a far-reaching record deal from Sony Music. Our services for Youtube encompass Branding, Product Design, Ethical Production and Strategic Consultation.

Our extensive work drew praise from the client and was a key factor in the success of the show. Our insights into the Youtuber culture and understanding of the market helped us deliver innovative solutions and tangible results. We remain proud to have been a part of the pioneering project.