Uber

🌈🚖 Uber x GBM: Empowering Everyone to BE Who They Are! 💖✨

"We support everybody's right to BE who they are!" – Uber 🏳️‍🌈

In 2018, we at GBM were honored to partner with Uber to bring their diversity mission to life during a pivotal time in Australia—the moment when same-sex marriage legalization was being decided. This campaign was all about trust, community, and the freedom for everyone to BE who they truly are. 🙌🌍

The heart of the campaign was the phrase "uBEr", designed to empower people to express their authentic selves. Our work took center stage at the Sydney Gay and Lesbian Mardi Gras, where our creations were proudly displayed on the Uber Pride float as it paraded through the crowds, celebrating love, diversity, and inclusion. 🎉🏳️‍🌈

Our services for Uber included: ✔️ Branding that boldly captured the essence of inclusion and freedom 🎨🌟 ✔️ Product design to create impactful merchandise that resonated with Uber’s values 💡🎁 ✔️ Ethical manufacturing to ensure that everything was created with care and sustainability in mind 🌱♻️ ✔️ Strategic consultation to craft a campaign that would resonate not just during Pride Month but all year round 🌍💬

This campaign enabled Uber to take a visible stand, showing their commitment to celebrating diversity and inclusion—not only during Pride but as an ongoing mission to improve the visibility and rights of LGBTQ+ communities. 🌈💪

We’re proud of the role GBM played in delivering this meaningful, high-impact campaign, which aligned with our own inclusive company culture. Let’s keep pushing forward to create spaces where everyone feels seen and celebrated. 🌟

Want to build a campaign that celebrates inclusion and diversity? Let’s make a difference together! 🚀💖

#Uber #GBM #PrideCampaign #DiversityAndInclusion #SydneyMardiGras #uBEr #Branding #ProductDesign #EthicalManufacturing #LGBTQVisibility #CelebrateDiversity #CreativeCollaboration #GlobalMovement #InclusionMatters #BeWhoYouAre