The debate between independent music labels and major labels has been ongoing for decades, and with good reason. The music industry is constantly evolving, and it's impossible to keep up with the changes without analyzing who is growing faster. In this blog, we'll take a look at who is growing faster between independent and major labels, and attempt to make sense of the differences between the two.
On the independent side, there has been a strong increase in the number of labels, as well as the number of artists they sign. This is because independent labels often have much lower overhead costs and can be managed remotely. This allows them to sign a larger number of artists, and often, those artists are not household names. This allows them to focus on finding and signing talented, up-and-coming artists, as well as developing them into successful acts.
The major labels, on the other hand, are still heavily reliant on signing well-established acts, although they have begun to diversify their rosters. Major labels have larger budgets and resources that allow them to sign more artists, but this often comes at the expense of signing lesser-known acts. Despite this, the major labels are still able to sign and break new genres and acts, as well as use their vast marketing power to get their music out to a larger audience.
In terms of growth rate, independent labels have been growing faster than major labels in recent years. This is largely due to the fact that many independent labels are taking advantage of the current digital music landscape and are developing strategies that allow them to quickly sign and promote new acts. Additionally, the ability to sign artists remotely and provide them with resources to support their promotion means that independent labels can move faster than their major label counterparts.
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